On the basis of a new policy program, the municipality of Amsterdam, which owns and operates the Plein ’40-’45 market, plans to transform the market, which is currently open five days a week, into an upscale Saturday-only market to attract new and more affluent customers. While gentrifying the market is not articulated as an explicit goal in the policy program, the redevelopment plans can be understood as an attempt to stimulate retail gentrification. In this way, the redevelopment plan turns its focus toward catering to better-off future residents and merchants instead of focusing on the needs of the people there today.
Source: https://www.pps.org/article/the-dark-side-of-market-modernization